About us
"Stara Planina" Mountain Tourism Development Ltd. is a state-owned limited liability company headquartered in Knjaževac, established to develop the tourist center on Stara Planina. The company is responsible for the strategic development of the tourist center at Jabučko Ravnište.
To date, "Stara Planina" Ltd. has developed comprehensive urban planning documentation for the Jabučko Ravnište area, including access corridors for power lines and water supply. Consequently, the location is now fully equipped with modern infrastructure, including water supply systems, storm and fecal sewage, a wastewater treatment plant, road networks, and telecommunications.
A key milestone in the company’s portfolio is the construction of Hotel "Stara Planina," recognized as one of the premier mountain hotels in Serbia. Currently, the company is focused on finalizing the remaining infrastructure and attracting strategic investors for the construction of additional accommodation facilities within the Jabučko Ravnište area.
"Stara Planina" Ltd. maintains close cooperation with other national and local enterprises, as well as state authorities and the Municipality of Knjaževac, to ensure the continued growth of this destination.
Mission
The mission of "Stara Planina" Ltd. is to maximize the public interest through the strategic development of mountain regions in the Republic of Serbia, while ensuring the protection of the environment and the preservation of cultural and natural heritage. By developing internationally renowned mountain tourist centers, the Company aims to enhance the competitiveness of Serbian tourism, increase foreign currency revenue, and stimulate job growth. Through its operations, "Stara Planina" Ltd. is committed to the overall development of society, improving the quality of life for citizens, and strengthening the international reputation of the Republic of Serbia as a premier tourism destination.
Vision
The vision of the "Stara Planina" Ltd. is focused on the development of 'Jabučko ravnište' mountain resort, which would make the Republic of Serbia an international, globally recognized tourism brand. With its activities and importance, 'Stara Planina' Public Enterprise is the chief coordinator between all the entities and developmental activities related to Stara Planina, with a tendency of becoming the one for other mountain tourist centres in the near future as well.
